Available for the first time at the “MINExpo 2012”: the S=C Plus brochures with the new OPTIBELT logo.
In attendance for OPTIBELT were (from left to right): Guenther Bundels (General Manager, Canada), Matt Ambler (Technical Sales Manager, USA), Ian Budziszyn (Sales Manager, Canada), Jason O´Neil (Marketing Manager, USA), Eduardo Streinesberger (Technical Sales Manager, South America), Kyle Lindsly-Roach (Engineering Manager, USA), Joe Trompeter (Vice President of Sales, USA), Andrew Beck (not pictured – Technical Sales Manager, USA)
OPTIBELT USA - Strong brand identity in the USA
OPTIBELT USA presented itself at the “MINExpo 2012” trade fair on September 24-26th in Las Vegas/USA. It is the largest mining exposition in the world and takes place every four years. More than 1,800 exhibitors present their latest technology as well as equipment, components, parts and services for all types of mining on approx. 80,000 sqm.
The “MINExpo 2012” was an excellent opportunity for OPTIBELT to get in touch with customers, not only from the USA and Canada, but from all around the world as besides North American companies also companies from Russia, China and France were represented. There were over 40,000 experts attending this year’s fair during the three exhibition days.
This event also gave customers the opportunity to take a first look at OPTIBELT’s new brand identity. A specially designed booth did not only display the new logo, but also introduced the industries we supply and the industry leading products: RED POWER and BLUE POWER. New S=C Plus and Mining Industry brochures were also made available for the first time at this event.
There was no time to rest for OPTIBELT USA, as the next events were already waiting in the wings: from October 16-18th the “Permian Basin International Oil Show” (PBIOS) took place in Odessa/Texas.
In addition, OPTIBELT was represented at the Power Transmission Distributors Association (PTDA) Industry Summit in Dallas/Texas from October 18-20th.