“optibelt DELTA CHAIN Carbon” Campaign Honoured with German Design Award
The German Design Award counts among the best-known design competitions worldwide
Höxter, 25th April 2016. The campaign, featuring a website and a product video for the rollout of the “optibelt DELTA CHAIN Carbon” brand, was honoured with the “German Design Award Special Mention 2016.”
The idea behind the product video presentation of the high-performance toothed belt DELTA CHAIN Carbon was to underscore the high-tech character of the premium product whose claim reads “Extremely well thought-out – down to the very last detail.”
The concept design as well as the implementation of the product clip and website was created in close collaboration between the marketing department of Arntz OPTIBELT Group and the Kochstrasse(tm) advertising agency. The joint effort produced spellbinding insights into the drive technology of the future, using a suspenseful imagery, a mysterious carbon look, and fascinating scenes in slow motion. The jury reached the same conclusion: “The powerful presentation makes the product look heroic, and manages to captivate the audience from the first to last moment.”
A Prestigious Jury The German Design Award counts among the best-known design competitions worldwide, and is highly respected well beyond insider circles. Each year, the international premium award by the German Design Council commends high-end submissions in product and communication design of ground-breaking character in the world of international design.
The competition, which was initiated in 2012, applies the highest standards to the selection of its laureates: The strict nominating process provides that any product or communication design to be entered into the competition must have been previously cited as an outstanding achievement to qualify.