PARTNER, POWER, PERSPECTIVES
PRACTICAL Repair shop KNOWLEDGE
An over the shoulder look with professionals – OPTIBELT is regularly present in professional repair shops and in the aftermarket. The first stop we made was in the Hanoverian repair shop of Fred Kose with manager Maik Vogler.
01. MY FIRST QUESTION: HOW DID YOU COME TO OWN THIS Repair shop?
I’ve worked since 1990 in this auto repair shop. When in 2008 my boss at that time approached me and offered me to take over, I did not need to think twice. I have had my master’s papers in my pocket since 1995 and so I have been my own boss since 2008.
02. FREE Repair shop OR CONTRACT Repair shop?
Free repair shop – this always means greater diversity in the workplace. You can see when you look at a contract-based repair shop that many processes have been “automated”.
03. IF YOU HAD TO DESCRIBE YOUR Repair shop IN THREE WORDS WHICH WOULD YOU CHOOSE?
First Innovative: We see the need for further training in order to constantly prove that vehicles of all makes are expertly repaired.
Secondly Uncomplicated: Many problems can often be solved quickly and easily.
Thirdly Flexible: With us there’s no need for so-called “waiting customers”.
04. WHAT IS THE SIGNIFICANCE OF THE AFTERMARKET FOR THE BUSINESS?
Very great. I think we assemble 85 – 90 % of the spare parts from the aftermarket. We therefore also have more scope to determine prices for customers and produce a fair offer for the repair of a vehicle. At the same time customers trust our opinion. Often there are so-called Spare Parts Kits, with all the components for repair included when replacing a timing belt. With OPTIBELT that even includes a water pump.
05. ARE ORIGINAL SPARE PARTS ALSO REQUIRED?
There are also customers who want to have original parts installed. But through specific advice to the customers we can often convince them to use parts from the aftermarket. Because even the well-known brands do not construct brake discs or ribbed V-belts themselves, but have them made by their suppliers.
06. IS IT ALL A MATTER OF PRICE?
For a while the “thrift is good” mentality pre- vailed and everything was “on the Internet but cheaper”. This is basically already over. Customers appreciate it when they are well advised and pay a reasonable price for the highest quality. Many have previously fallen for cheap replacement parts and bought in effect “twice”. In my repair shop only original spare parts such as from OPTIBELT are installed.
07. DO YOU EVER STOCK SPARE PARTS?
I always have a small supply of continuous runners (oil filters, light bulbs etc.), but otherwise the delivery of spare parts works perfectly. I get up to four deliveries a day with spare parts supplies from wholesalers.
08. WHAT IS THE MOST FUN AT WORK?
That you have satisfied and grateful customers – especially when you can help them at low cost and they can then drive their vehicle away again.
09. THANK YOU FOR THE INTERVIEW! FINALLY A QUESTION WE HAVE TO ASK: WHAT’S YOUR DREAM CAR?
Without a doubt: the new Porsche 991 GT3 RS!